SCOPE
A multi-channel campaign promoting Premio, Dolce Gusto’s loyalty program, through engaging digital and social activations. The campaign highlights exclusive rewards and fosters customer connection, creating a seamless brand experience across all touchpoints.
MY ROLE
ART DIRECTOR
Rewarding Loyalty Campaign
For the Dolce Gusto Premio 360 campaign, we focused on showcasing the exciting products available through the loyalty program by highlighting the rewards customers can earn with accumulated points. By categorizing these items and incorporating Premio’s bold colors, we created a vibrant and engaging campaign. Playful animations further enhanced the content, making it both eye-catching and dynamic. The goal was to drive sign-ups by emphasizing the fun and value of joining the Premio loyalty program.
